- It is still possible to be plucked from a publishing house slush pile.
- Pick an agent who can help you negotiate a favorable contract, and who has time for you on her client list. (Gail's agent is Kristin Nelson of Nelson Literary Agency. Kristin also blogs at Pub Rants.)
- Pick a publishing house with an editor you can trust to be professional, and with whom you can relate (Gail's publisher for the SOULLESS series is Orbit Books).
- Your publisher's marketing efforts will likely correspond to the size of your advance.
- There are a lot of things an author can do to market her own books--calling in favors is often involved.
- Blending genres is cool, but can be confusing to marketing departments, bookstores, and other industry professionals. Be prepared to explain your book, but you might get to help design your cover. :) (Well, at least Gail did.)
- If you perform well in public, your publisher will give you more opportunities to do so.
- Publishing money comes in stages: upon signing, upon delivery, upon publication, upon winning of awards, hitting benchmarks, out-earning advance, etc. Don't expect a big fat check all at once.
Gail stayed extra long to answer caller questions and to make sure we knew everything she thought we should. Plus, she pointed us to this post on her blog, where she talks in detail about her post-sale events and marketing efforts. Be sure to check it out!
You can access the MP3 by clicking here, or you can listen to the call below.